Level 7 Course Materials
FRIDAY, FEB. 25, 4PM
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ZOOM ACCESS LINK:
https://us02web.zoom.us/j/9982143888?pwd=WFdGaVF0VjVsb1dpalZXcXpyb2Y1Zz09
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LEVEL 7 ZOOM PAYMENT LINK:
https://www.heyisawyourcommercial.com/level-7-zoom-payment/40
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EXERCISE #1
Subway
Have you ever wanted to eat healthy without compromising on taste? Well now you can! New Subs have arrived at Subway Restaurants. There are a variety of items available which you can choose from to create a low fat sub that is just right for you. The new low fat subs make Eating Healthy easier than ever. Subway, Eat Fresh.
EXERCISE #2
MAKE YOUR OWN COMMERCIAL!
We are____________________________________
(Insert company name)
We believe that________________________________
(Insert mission/benefit statement)
That’s why we_________________________________
(Insert benefit/promise statement)
And__________________________________________
(continue benefit/promise statement)
What’s more, we are the first, only, the latest (pick one or 2) company to___________________________________
(include reason you are the best)
making us the number 1 service for all of your business needs.
At_____________________________________________
(insert company name)
We don’t make excuses
We make___________________________________
(Insert positive benefit statement, positive emotion, joy, reassurance etc…)
We are_______________________________________
(Insert company name)
Create a tagline____________________________________________
(Ex: “Excellent people, Excellent products.” But, create your own!)
EXERCISE #3
IMPROV REACTION SHOTS
(given in class)
EXERCISE #4
SAMSUNG
(“Salesy” read. Fast Pace)
Actor 1: Welcome to the World Of Tomorrow! Where Technology Tomorrow, exists today.
Actor 2: Here at Samsung we believe in two things, Innovation and the future.
Actor 1: This is why we’ve designed the beautiful and stunning Samsung Galaxy S6.
Actor 2: But wait! There’s more!
Actor 1: There’s the Galaxy S6 Edge and the Edge Plus!
Actor 2: Both these handsets include the extraordinary 8K camera and flawless design.
Actor 1: All of Samsung’s handsets are made with the future In mind.
Actor 2: So come on down. To the world of tomorrow!
Actor 1: Handset styles vary.
Actor 2: Right now get 20% off both the Samsung Galaxy S6 and the Edge Plus.
Actor 1: Terms and Conditions apply.
Actor 2: Visit us online for details. Offer ends soon.
Actor 1: Samsung!
Actor 2: Inspire the World, Create the Future.
END OF WEEK 4 EXERCISES
WEEK 3 EXERCISES
EXERCISE #1 IMPROV QUESTIONS GIVEN IN CLASS
EXERCISE #2
Client Red Bull
Ad Agency: Young & Rubicam
Title: Whatever Your Reason
Length: 20 seconds
Sound: TICKING OF A CLOCK. ENDING WITH A PAUSE
(3 different executives talking to an employee)
MAN/WOMAN1: I want that report on my desk by noon tomorrow!
WOMAN1: Don’t forget, test this week.
MAN/WOMAN2: I’m going to need you to come into work an hour early.
(PAUSE)
Spokesperson: Everyone has things to do. But why suffer through your day when you can take charge? You can do this with Red Bull, the energy drink with essential B-Vitamins and minerals. Red Bull, take charge.
EXERCISE #3
Raging Waters
Actor 1: Today is so hot. Let’s find something cool to do.
Actor 2: Good idea!
Actor 1: I want to play water sport. Should we go to the beach?
Actor 2: Umm, I think it’s too far. Why don’t we go to that water sports center near our house.
Actor 1: There’s one nearby?
Actor 2: Yes, Raging Waters. They have a ton of water sports there.
Actor 1: Where is it?
Actor 2: San Dimas.
Actor 1: Great!
Actor 2: Let’s Go!
EXERCISE #4
Lens Crafters
(Very natural, conversational read. Slice of Life Copy)
Actor 1: Hi I’m interested in getting some prescription sunglasses.
Actor 2: Do you have your prescription with you?
Actor 1: No.
Actor 2: Would you like to schedule an eye exam to get a prescription?
Actor 1: Yes. How much is it?
Actor 2: $54. Would you like the exam right now?
Actor: 1 Yes.
Actor 2: Do you have insurance?
Actor 1: I do. But I don’t know if I have a vision plan.
Actor 2: We can offer you a 30% discount if your insurance plan doesn’t cover vision.
Actor 1: Sounds good. Tell me more.
Actor 2: Again, our basic exam is $54. We also offer a comprehensive exam for $93. With the comprehensive exam your eyes will be examined by our latest technology, The X-2 Diagnostic Retina Machine. It can pinpoint future retina problems you may have for the next 20 years. That’s only for an extra $39.
Actor 1: I’ll take the comprehensive exam. I may be interested in contacts as well!
END OF WEEK 3 EXERCISES__________________________________________________________
WEEK 2 EXERCISE #1 IMPROV GIVEN IN CLASS
EXERCISE #2
University of Phoenix
2 good friends. Natural “been friends for a long time” style read.
Man: Ohhhh man, what a day!
Woman: You sound beat, what happened?
Man: Just another exciting day at the left-handed paper clip factory. I think it’s time for a career change.
Woman: Maybe it’s time…to get a college degree.
Man: Who has time? I’m making left-handed paper clips Monday through Friday!
Woman: Yeah… well a college degree from University of Phoenix can be great start at a new higher paying career. There are career options for working adults that need a flexible schedule.
Man: But the world needs left-handed paper clips.
Woman: I’m thinking the world needs people with Liberal Arts degrees more, and the Weekend College Program can make it happen. You can earn a business degree in 25 months. And it’s only $26 a unit!
Man: I like the sound of being a college graduate.
Woman: No more excuses! With the Weekend College Program, you can earn a degree on Saturdays and Sundays AND they even have short-term classes!
Man: That sounds great. I’m going to call University of Phoenix in the morning!
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Exercise #3
EZ Seat Office Chair (to be read with energy and allure)
Actor 1:
You heard it right. From today until the end of the month every EZ Seat office chair in our inventory can be had for half price. This offer includes every model including the EZ Seat CEO Deluxe. Until the end of the month you can have the best office chairs on the market at half the regular price. We haven’t lost our minds. We are transferring to a new and larger location, and we would rather sell them than move them.
Actor 2:
Ez Seat office chairs were designed with the assistance of our doctors and chiropractors. They are not only the most comfortable office chair on the planet, they are also the healthiest. Our unique design with fully adjustable back, armrests and height reduces back pain and stress on joints that come from working on a computer for long hours at a time.
Actor 3:
We have a wide selection of colors to choose from in every model, and all EZ Seat office chairs come with a 20-year guarantee. Our chairs are made from the finest materials including composites developed by NASA for space suits. That’s only appropriate as our office chairs are out of this world.
Actor 4:
This offer won’t last. You only have until the end of this month. To take advantage of our 50 percent off moving special. Delivery is free within a 20-mile radius, and financing is available. There will never be a better chance to get the best office chair on the market at such a low price. Get your seat into an EZ Seat office chair today.
Exercise #4
PSA Cellphones Across America
*Actors must balance their delivery/timing of copy based on the moments (beats) that are displayed in the video directions on the left.
Video Audio
Car pulls off to the side of the road.
Car pulls to stop (music) scary, dramatic
Hand turning ignition Actor: You hope it never happens to you.
Foot shown pumping gas Actor: Stuck in the middle of nowhere.
Pedal. Trying to start car Completely out of touch.
Wolf howling Actor: At first, you hope someone will
stop.
More dramatic music
Car lights approach from the rear Actor: But then you think, what
if someone DOES stop?
Car pulls over, man gets out, walks Actor: Don’t go out into the dark
toward car without a cellphone.
END OF WEEK 2 EXERCISES
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COPY EXERCISE FOR WEEK 1
WARMUP IMPROV QUESTIONS. TO BE GIVEN IN CLASS
EXERCISE 2
BE VERY FAMILIAR WITH EACH PIECE OF COPY.
Nocturnal Rest All-Natural Sleep Aid#1
Do you see one a.m., two a.m., three a.m., or even four a.m. every morning? Not because you’re pouring over your life’s work, or because you’re the world’s most exuberant early bird… but because you just haven’t fallen asleep yet?Put your insomnia to bed with Nocturnal Rest All-Natural Sleep Aid.
Nocturnal Rest All-Natural Sleep Aid #2
Do you have all the late-night infomercials memorized? Not because you’re obsessed with ‘acting now to double your order,’ but because you just haven’t fallen asleep yet? Put your insomnia to bed with Nocturnal Rest All-Natural Sleep Aid.
Nocturnal Rest All-Natural Sleep Aid #3
Does your step counter show you’ve made it halfway to your step goal for the day before 7 a.m.? Not because you’re the ‘get up and run five miles before work’ type, but because you just haven’t fallen asleep yet? Put your insomnia to bed with Nocturnal Rest All-Natural Sleep Aid.
EXERCISE 3
Client Red Bull
Title: Wake Up!
Ad Agency: Young & Rubicam
Length: 30
(Two Cars stop at red light. Windows are rolled down)
Car 1: (driver yawns) Oooohhhhaaah.
Car 2: Hey you, Wake up!
Car 1: Who me?
Car 2: Yeah, you. Who else? You look tired.
Car 1: Oh, yeah. That’s why I’m drinking this coffee. My job takes a lot so I have a cup every morning. It gives me energy.
Car 2: Oh, does it? What’s in it?
Car 1: Um, well, espresso, milk, and…
Car 2: (interrupting) sugar, fat and tons of caffeine?
Car 1: Well…I suppose, but…
Car 2: Why not try Red Bull?
Car 1: Red Bull? Isn’t that worse than coffee?
Car 2: Nope, zero fat, sugar, and not even half the caffeine.
Car 1: Hmmm…
Car 2: It will also keep you from crashing. If you know what I mean.
EXERCISE 4
Tribesta Antidepressant Medication
Actor 1: When the mornings seem dark even when the sun is shining. When your bed and the pitch black of your room offer more comfort than a loved one’s embrace. When you feel that your soul is tired even in the happiest of moments.
Actor 2: If you’ve struggled with depression before. If you’ve tried other medications and nothing seems to help. Now there’s Tribesta: An approved antidepressant alternative, to most common antidepressants.
Actor 3: Independent studies have shown that Tribesta unique properties stimulate the brain’s neurotransmitters more gently than the typical antidepressant. Several study participants are reporting relief of depression symptoms within as little as two weeks.
Actor 4: You deserve to feel the sunshine, to feel present in the moment, to have energy – to be yourself again. You deserve an antidepressant alternative when nothing else has worked.
Actor 5: [to be spoken at a quicker pace]
Though users of this medication experience less side effects than with other common antidepressants, side effects may still include dry mouth, blurry vision, itchiness, temporary confusion, temporary euphoria, and temporary increase in anxiety while the body normalizes the medication.
V.O. Ask your Doctor about Tribesta today.