LEVEL 3 ZOOM
WEEK 4 EXERCISES
SPECIAL EXERCISE!
BRING A PACK OF DOUBLEMINT OR SPEARMINT GUM TO CLASS.
EXERCISE #1
Auto Club
ASC-00-187 Auto Insurance
DRTV :30WOMAN
My auto insurance quote?
About $600 less than what another
company was charging me.
WOMAN/MAN
My quote?
The Auto Club is always there whenever my family needs them.
That gives me peace of mind.
SPOKESPERSON
Members write to tell us great things about the Auto Club.
When it comes to auto insurance, the quotes can be even better.
WOMAN
I’m glad we made the decision to switch to the Auto Club.
WOMAN/MAN
I had no idea we could save this much.
SPOKESPERSON
Call now and see how you can get amazing savings
on reliable auto insurance. And with lots of available discounts,
you could save even more money.
exercise #2
Kellogg’s
MARY
Hey there, did you know that nine out of ten
adults don’t get enough fiber?
LISA/MARK
Yes! So I’m taking the Kellogg Two-Week Fiber Challenge.
Just one bowl of Frosted Mini-Wheats a day.
MARY
Two weeks? A lot can happen in two weeks.
LISA/MARK
Uh, yes…
you could start feeling less
“uhh” and more “UHH!”
MARY
More “UHH!??”
LISA/MARK
Exactly. How great would that be?
MARY
The Hubby, He’ll try it.
(Mary makes facial gesture.)
LISA/MARK
Two weeks…UUHHH!!!
exercise #3
Adam & Eve Store
TV:30
“Couple”Fade up on a young couple talking directly to camera testimonial style.
MAN
When I first tell people how we met,
they can’t believe it.
WOMAN
Yeah, they kind of freak out.
MAN
But it was so innocent.
(CUT TO: Our guy is in the store browsing through the isle.
As they speak, we see the story unfold in the store,
occasionally cutting back to their interview.)
MAN
I was in there looking at T-shirts
when I saw her in the book section,
we started talking…
WOMAN
You actually bought me a coffee
right there in the store… remember?
MAN
That’s right!
WOMAN
Needless to say, when we got engaged
I was showered with gifts by my friends.
(Couple giggles with cute, sheepish grin on their faces)