LEVEL 3 ZOOM
WEEK 3 EXERCISES
EXERCISE #1
Osteo Renew
TV:30
Testimonials#1 FEMALE
My Mom fell and broke her hip.
It took her months to recover. That’s when I thought, not me.
I take Osteo Renew everyday.
#2 FEMALE
I was always worried about heart disease and cancer when I got older,
not about the health of my bones. Then my doctor told me I was showing
early signs of osteoporosis. I’ve been taking Osteo Renew ever since.
#3 MALE
I only thought women and older people needed to worry about osteoporosis.
Then I found out that younger men can suffer from it too.
Now, I take Osteo Renew because I plan on staying active.”
exercise #2
Pharmavite: STRESSEEZ
MONICA/MATT
So, what’s the matter?
JEANNE
I don’t know. Everything’s going great,
my job the kids, Jim.
But there’s just so much going on,
I feel like I’m not in control…
like I’m just stressed all the time.
I’m having trouble sleeping,
I can’t concentrate, I…
MONICA/MATT
Listen, I know exactly how you feel.
JEANNE
You? You’ve ALWAYS got things under control.
MONICA/MATT
Not always.
I do have some help though.
Here, it’s StressEez.
JEANNE
Really? Hmmm?
MONICA/MATT
Look, we’re so busy, sometimes it’s hard to see
when we’re pushing ourselves too hard,
when stress is getting to us.
StressEez can help you relieve tension
so you can get on with your life.
Got time for another cup of tea?
JEANNE
Sounds like I need to make time for StressEez.
exercise #3
Sprint Competitive Response
TV:30
“Raising Prices”(OPEN ON A MAN/WOMAN IN HIS/HER LIVING ROOM TALKING ON THE PHONE WITH A CABLE COMPANY OPERATOR.)
MAN/WOMAN
Yes I’d like to order the 69.99 plan.
OPERATOR
Ok, so you want the 69.99 plan.
Hold please… Ok, so that’ll be 79.99.
MAN/WOMAN
I thought it was 69.99?
OPERATOR
Sorry, that was before you were on hold.
MAN/WOMAN
You’re kidding?
OPERATOR
Actually now it’s 89.99
MAN/WOMAN
Wait so it’s 89.99?
OPERATOR
Now it’s 99.99.
MAN/WOMAN
Alright wait a second…
OPERATOR
Now it’s 109.99.
MAN/WOMAN
But, how…
SPOKESPERSON #1
Tired of dealing with rising cable prices?
Switch to Sprint High-Speed Internet
SPOKESPERSON #2
Sprint High-Speed Internet has a low fixed monthly price
of $59.99 a month for 12 months when combined
with other qualifying Sprint services.
4TH exercise
IMPORTANT:
Familiarize yourself with this exercise.
DIRECTV
TV:60
Young & Rubicam AdvertisingACTOR #1
50,000 a day!
People are finally getting smart and realizing
that they don’t have to be stuck with cable.
ACTOR #2
And it was free!
Free standard installation with
crystal clear reception in four rooms in my house!
ACTOR #3
I don’t want to scare you,
but maybe it’s time you take a look at your cable bill.
I did… then switched to DIRECTV.
ACTOR #4
No wonder DIRECTV is the #1 satellite TV provider.
They understand what every customer wants.
Now I get more, and it’s cheaper!
SPOKESPERSON
50,000 people are switching to satellite every day!
You’re smart—check it out for yourself!