LEVEL 1 ZOOM
WEEK 3 EXERCISES
COPY #1
All That Matters
When you take something for a headache, you only care about one thing, right? How fast it works. That’s why I take Excedrin. Cause it starts relieving headaches within 15 minutes. You get a headache, you take Excedrin. Within 15 minutes the headache is fading away. You start feeling better just like that. That’s all that matters, right? Excedrin. The headache medicine.
COPY #2
H & R BLOCK
TV:30
1. Woman/Man: I can’t believe it can take weeks to get our tax refund.
Spokesperson: Excuse me, did you say weeks?
2. Woman/Man: That’s what the Guy said.
Spokesperson: You can get to the moon in a day but it takes weeks to get a refund?
1. Woman/Man: That’s what I’m sayin.’
Spokesperson: At H&R Block you can get an advance on your refund up to $3,000 the day you file.
2. Woman/Man: Hey, we can get a pool table for the game room! (excited)
1. Woman/Man: You mean the dining room? (looks at Him/Her as if to say, “You’d better put that pool table somewhere else!” or “Not in my dining room!" or "Are you crazy?”)
Spokesperson: In person or online, H&R Block, We got your back.